Many of us think of the arts as entertainment—a luxury of some kind. In Your Brain on Art, authors Susan Magsamen and Ivy Ross show how activities from painting and dancing to expressive writing, architecture, and more are essential to our lives. We’re on the verge of a cultural shift in which the arts can deliver potent, accessible, and proven solutions for the well-being of everyone. Magsamen and Ross offer compelling research that shows how engaging in an art project for as little as forty-five minutes reduces the stress hormone cortisol, no matter your skill level, and just one art experience per month can extend your life by ten years. They expand our understanding of how playing music builds cognitive skills and enhances learning; the vibrations of a tuning fork create sound waves to counteract stress; virtual reality can provide cutting-edge therapeutic benefit; and interactive exhibits dissolve the boundaries between art and viewers, engaging all of our senses and strengthening memory. Doctors have even been prescribing museum visits to address loneliness, dementia, and many other physical and mental health concerns. Your Brain on Art is a portal into this new understanding about how the arts and aesthetics can help us transform traditional medicine, build healthier communities, and mend an aching planet.
Ivy Ross is the Vice President of Design for Hardware Products at Google, where she leads a team that has created over fifty products, winning over 225 design awards. An artist with work in over ten international museums, Ivy is also a National Endowment for Arts grant recipient, and was ninth on Fast Company’s list of the 100 most creative people in business in 2019.
Philip Fimmano is a trend analyst and consultant, contributing to Trend Union’s forecasting books, magazines and strategic studies for international companies in fashion, textiles, interiors and lifestyle. In 2011, Fimmano co-founded Talking Textiles with Li Edelkoort; an ongoing initiative to promote awareness and innovation in textiles through touring exhibitions, a trend publication, a design prize and free educational programmes – including New York Textile Month, a citywide festival celebrating textile creativity each September. He is the co-author of the design book A Labour of Love (Lecturis, 2020) and the co-founder of the World Hope Forum, a new platform for creative community building. Fimmano is the mentor of Polimoda's fashion forecasting masters and textile masters in Florence, and he is on the Board of Directors for the International Folk Art Market in Santa Fe. Fimmano is also on the Creative Council for all of Gap Inc.’s brands, advising the group on innovation and sustainable practice. @philipfimmano