KARAN WILL BRING  HER PASSION FOR ARTISANS AND CULTURAL PRESERVATION TO CELEBRATE  THE 15TH ANNIVERSARY OF THE LARGEST INTERNATIONAL FOLK ART MARKET IN THE WORLD

In support of IFAM’s Wear Your Impact Initiative, the fashion icon will personally style a trio of International Folk Art Market patrons to showcase both Karan’s artisan collaborations with her lifestyle brand, Urban Zen (www.urbanzen.com) and the work of Market artists.

Santa Fe, NM, April 17, 2018 – Very few designers are as well known and highly regarded as Donna Karan, a one-woman powerhouse, fashion icon, and philanthropist. She is the icon behind Urban Zen, which she established to raise awareness and inspire change in the areas of preservation of culture, health care, and education. As an advocate for artisans around the world, Donna collaborates regularly with traditional artists and highlights their products at Urban Zen retail locations and on its website, www.urbanzen.com. She is a pioneer of conscious consumerism and was one of the first to use fashion, design, and style as a platform for change. This year she is partnering with the International Folk Art Market to sponsor its “Wear Your Impact” initiative, which encourages people to purchase clothing and accessories that support international artists, preserve their creative cultures, and reach their home communities with income and positive change.

Preservation of culture is a pillar of Urban Zen, which she started in 2007. Because of the aligned values, Karan has been a huge supporter of IFAM and its international artisans, as well as one of its best customers and partners. For years the fashion icon and humanitarian has creatively collaborated with international artists in Haiti, Bali, Vietnam, and other locations around the world to make jewelry, accessories, clothing, and home goods which are entirely handmade and thoroughly designed.

This year, for the first time, Karan and Urban Zen will present two sponsor booths at IFAM with a mix of international artist collaborations along with Urban Zen clothing, jewelry, and home goods. A substantial percentage of the proceeds will be going to support IFAM.

Donna Karan will also act as a personal stylist to three opening-night patrons, who will experience individualized sessions. Their $2,000 ticket purchase (including concierge service) is also a donation to IFAM. Each patron will have at least 60 minutes at the Market’s opening on the evening of Friday, July 13, to shop for jewelry, coats, scarves, bags, hats, slippers, and more, with input and guidance from the Urban Zen team and Karan herself. At the end of the session, each patron will have a professional photograph taken with Karan, as well as the option to purchase the items handpicked for him or her by the designer.

Now in its fifteenth year, the Santa Fe International Folk Art Market will host more than 150 master artists from every corner of the globe. Some will arrive as celebrated cultural artists, while others will have never before left their villages, let alone crossed an ocean. Artists will represent more than 50 countries and will bring jewelry, beadwork, basketry, carvings, ceramics, glasswork, metalwork, paintings, mixed media, sculpture, textiles, musical instruments, and more. Their art ranges from highly affordable to museum-quality masterworks.

Many of the artists come from developing countries where the average income is less than $3.10 a day, and where political, social, and environmental hardships can make everyday life—not to mention the creation of art—challenging. In the past 14 years, artists at the Market have earned a combined $28 million, 90 percent of which goes home with first-time artists, providing them with the financial ability to not only continue making art but to also radically improve their lives and their communities.

MARKET LOGISTICS

The International Folk Art Market Santa Fe opens with a party on the evening of Friday, July 13, and runs through Sunday, July 15, 2018, at beautiful Milner Plaza on Santa Fe’s Museum Hill. Tickets go on sale May 1, 2018. For detailed ticket information including how to buy one of the Donna Karan highly limited styling opportunities with Donna Karan, please go to www.folkartmarket.org. International Folk Art Market Santa Fe is held in partnership with the New Mexico Department of Cultural Affairs, Museum of International Folk Art, Museum of Indian Arts and Culture, Museum of New Mexico Foundation, and the City of Santa Fe.

For more information, interview requests, and photos, please contact Clare Hertel at 505-474-6783 or clare@clarehertelcommunications.com or Heidi Krupp, Krupp Kommunications at 212-886-6716 or hkrupp@kruppnyc.com.