Dealers as Sponsors
Dealers play a significant and important role in the lives of folk artists.
They play a role similar to the Market’s by paying for an artist’s trip to Santa Fe - and these relationships are deeper, longer-term and more sustaining.
Some dealers travel to meet with their artists and provide assistance with shipping to an international audience, paying for materials, and advertising and marketing artists.
Dealers often assume the financial risk for their folk artists.
The Santa Fe International Folk Art Market is proud to have dealer-sponsored artists as part of the Market and is grateful for the role of sponsorship and support they play.