Programs
Market Training Program
The Market Training Program teaches international artists, new to the Folk Art Market, sales and marketing skills needed to promote their work at the Folk Art Market and internationally and build sustainable incomes for themselves in their home countries.
Artists participating in these workshops learn about pricing; customer service; marketing through telling your story; displaying their art; and a chance to have a Q&A session with experienced Market artists.
Presenters range from economic development professionals to gallery and shop owners, educators and business consultants.
Youth Programs
The Market also distributes tickets through the Pueblo children’s program at the Santa Fe Opera to encourage families from Pojoaque and other northern Pueblos to attend and participate in the Market’s activities. We also provide tickets to other Santa Fe youth programs including Big Brothers, Big Sisters; Warehouse 21; National Dance Institute of New Mexico; and Site Santa Fe.
This expanded outreach provides access for young audiences to attend the Market that normally would not have the opportunity.
Passport for Kids Project
Beginning in 2008, the Market has provided a passport for children during Family Day on Sunday.
The Passport contains a world map as well as pages for each of the participating countries. Children can visit the artists’ booths and receive a stamp from the artist on their country of origin. This engages children in the Market, providing them an opportunity to interact with the artists and a good introduction to world geography.
> Learn more about the Passport Program (.pdf)
Art Team
Senior level art students, recruited from colleges and local high schools, were selected to participate in the first Art Team project. In 2007, students were paid a stipend through a grant from a private foundation to help create the ambiance for the Market, including decorating and embellishing the tents, the trees, and the Market surroundings. At the end of the project, the students were asked to create an artwork based on their experience at the Market and the international artists they met. The creative works that resulted varied from photo collages to assemblages.
