Self Help Enterprise (SHE) trains rural women from West Bengal to use nakshi kantha – a centuries-old, simple technique for sewing layers of old fabrics together. SHE also provides these women access to national and international markets for textiles based on nakshi kantha.

Traditionally, women from poor and middle-class homes would overlay and rework bits of cloth from worn clothing, using a simple running stitch to create mats, baby wraps and blankets. The practice lagged as printed materials were introduced, but SHE has reinvigorated the art both by providing training and using contemporary colors, geometric patterns and luxury textiles. AssoCham and Indian Merchants’ Chamber have recognised the 4Rs … Reuse, Recycle, Reduce and Revive … of Shamlu Dudeja’s kantha revival attempts over the past 25 years.

Through Self Help Enterprise founder Shamlu Dudeja’s efforts, kantha has been popularized among Indian designers and is now used by men and women around the world. The products include fashion garments as well as bedspreads, cushion covers, curtain lengths and table linen, often decorated with beautiful village scenes. Dudeja feels that the women’s deep involvement in culture and their central role in religious festivals allow them to develop highly artistic sensibilities that find expression in their handiwork.