In Mexico, one name and one family is associated with the public display of “cartonería” arts—Linares. Papier-mâché figures are an integral part of popular street art and fiesta culture, accessible to all Mexicans. From large “Judas” figures used in Holy Week ceremonies, Day of the Dead “calacas” or skeletons, used on altars, to the fantastical creatures call “alebrijes” invented by “Papa” Pedro—the figures breathe color and life into simple paper, glue, and reed.

Zocalo Fine Folk Art is a for-profit retailer based in San Miguel de Allende and Pátzcuaro founded by Rick Hall. Zócalo is committed to providing artisans with repeat orders and a steady income. Zócalo also provides micro-loans to artists for their businesses as emergencies arise and has built its business be nurturing long-term relationships with the artists it represents.