Santa Fe International Folk Art Market

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The W. K. Kellogg Intern Program

The W. K. Kellogg Foundation has generously awarded a three-year grant to the Santa Fe International Folk Art Market to implement an innovative internship program to create opportunities for new folk art markets to develop in Southern Africa.  The purpose of the W.K. Kellogg Intern Program is to build the capacity and train future leaders of Southern Africa to produce new and enrich existing markets in their home countries.

intern groupAhdina Zunkel, Market Internship Director, Chila Smith Lino – Mozambique, Jane Parsons – Zimbabwe, Mahaliah Kowa – South Africa, Nomvula Mashoai-Cook – South Africa; Photo taken at the 2007 Santa Fe International Folk Art Market by Marc Romanelli

In 2007, four art professionals, all women, were accepted to the program after a rigorous selection process””Mahaliah Gillian Kowa of South Africa, Nomvula Mashoai-Cook of South Africa, Chila Smith Lino of Mozambique, and Jane Parsons of Zimbabwe. These future cultural leaders are half way through the process of being immersed in the planning and implementation of the Santa Fe International Folk Art Market, learning everything from mission and vision, budgeting and fundraising, site planning and logistics, to marketing and the artist selection process.

At the end of this three-year cycle, the Santa Fe International Folk Art Market will have initiated four interns from Southern Africa into a strong core team, to have the tools they need to develop their local arts markets and programs and/or launch a new market model for the region of Southern Africa, which are reflective of and integrated into their own individual communities.

The W. K. Kellogg Intern Program is at “the heart of our own mission at the Santa Fe International Folk Art Market, which is the economic and cultural sustainability of folk artists worldwide,” Market Internship Director, Ahdina Zunkel says. 

To learn more about the W.K. Kellogg Intern Program, contact Ahdina Zunkel, Market Internship Director at:

The Kellogg Interns

imagePhoto by Marc Romanelli

Mahaliah Gillian Kowa

Mahaliah Kowa, 29, is the Coordinator for a project called Harambe Afrika! in Johannesburg, South Africa. The project’s main objective is Africa Day, celebrated as a multifaceted cultural event under the banner “Harambe Afrika!” There are plans for Newtown (a recently revived urban area of Johannesburg) and its precincts to host markets, shows, exhibitions and workshops promoting African creativity. Here the continent’s breadth of creative talents will be showcased to both local and international audiences, providing cultural exchange on many levels and celebrating African heritage with a world-class festival.

Mahaliah grew up in Johannesburg and studied Clothing Production at Parktown College (South Africa).  After college Mahaliah went on to work in different corporate companies in administration positions, where she would always volunteer to do their special events, parties and conferences.  She enjoyed events management so much that she decided to make that her career.  She is passionate about the economic sustainability of artists through promotion of both contemporary and traditional crafts.

Her biggest break was to be chosen as an intern representing South Africa at the Santa Fe International Folk Art Market.  The training will help her to better coordinate and produce the first extraordinary Harambe Afrika! crafts festival, which will take place in May 2008.

For more information about Harambe Afrika!, contact Mahaliah Kowa at

imagePhoto by Marc Romanelli

Chila Smith Lino

Chila, age 43, was born and grew up in Tete, a central province of Mozambique bordering with Zimbabwe, Zambia and Malawi.  At 15 years old she moved to the capital of the country (Maputo) for high school studies, where she lives with her 11-year-old son Mahatma.  Her ex-husband is a well-known artist in Mozambique and together they ran an art gallery and frame shop for 10 years.

Chila studied Law and served as a Legal Assistant for the governmental Land Commission and worked on the 1st Land Law Draft of Mozambique after independence from Portugal in 1975.  Also for a short period she consulted for a Finish international organization that operates in Mozambique in different social and development areas advocating the land tenure peasants.

In 1999, Chila’s heart chose the crafts sector rather than law, as art is her passion and she believes that working with communities, and empowering them is the most direct and quickest way to reduce poverty, where the majority of the Mozambican population is situated.

For 8 years Chila worked with Aid to Artisans as a Marketing manager for Mozambique promoting the Mozambican crafts to be known internationally, in order to considerably increase sales and the income of many artisans.  This has measurably improved their lives and that of their families, in turn stimulating a national awareness and interest in preserving their cultures and pride.

In 2006, Chila together with all the ex-workers of Aid to Artisans in Mozambique, created the Mozambican non-governmental organization CEDARTE (Centro de Estudos e Desenvolvimento de Artesanato), which works on the promotion of the craft sector in the country, to continue the wonderful work started in Mozambique, as there is still a lot to be done. CEDARTE produces a craft market twice a year called Feira Nacional de Artesanato.  At CEDARTE Chila is the Marketing Director and her mission is to take the Mozambican crafts further than they are now, and to improve the lives of artisans and their communities, making the cultural heritage of Mozambique known to the rest of the world.

To learn more about CEDARTE or Feira Nacional de Artesanato, contact Chila Smith Lino at or

imagePhoto by Marc Romanelli

Nomvula Mashoai-Cook

Nomvula Mashoai-Cook is founder of GG Marang Consulting in Johannesburg, South Africa.  Nomvula’s focus has been to promote South Africa’s rich cultural heritage from various community groups and organizations as a grass-roots means to encourage sustainable job creation and economic development.

As a Consultant, Mashoai-Cook, 56, has worked with the Smithsonian Folk Life Festival in Washington, DC focusing on South African Programming.  In 2004 she coordinated South African Artisans for The New Orleans Jazz Festival, a collaborative effort between the city of New Orleans and Department of Arts & Culture, Pretoria, in celebration of South Africa’s 10th year anniversary.

Nomvula’s lifelong interest in the Arts, Culture and Heritage has expanded considerably.  She now heads Mpumalanga Traditional Art Market, a Craft Market that will be launched in Mpumalanga, South Africa, 4 – 6 of September, 2009 in celebration of Heritage Day, promoting awareness of South Africa and the rest of Africa’s cultural heritage.

“The Festival is dedicated to promoting, preserving and encouraging the indigenous culture and heritage of the people of South Africa and the region,” says Mashoai-Cook. “The Folk Art Market training in Santa Fe is an invaluable tool for our market framework as we change lives of artisans in rural communities throughout Southern Africa”.

Mashoai-Cook lives in Johannesburg with her husband, George, son Kabelo and daughter Senate.

To learn more about Mpumalanga Traditional Art Market, contact Nomvula Mashoai-Cook at or

Tel: +27 11 487-3805

Cell:+27 82-309-5699

imagePhoto by Marc Romanelli

Jane Parsons

Jane Parsons has lived in Harare, the capital city of Zimbabwe for the past 20 years. In the early 80′s Parsons left her formal employment as assistant curator at Tatham Art Gallery, Pietermaritzburg, South Africa to follow her passion with textiles, by starting a business focusing on hand-printed Zimbabwean cotton fabric.  She empathized with Zimbabwean crafters, who face the daily economic challenges as they work to earn a livelihood.  Parsons worked collaboratively with Zimbabwean crafters in creating new product lines to supply regional and international buyers with unique, high quality products and facilitate these transactions by coordinating such shipments for export.

With her local knowledge and appreciation of Zimbabwean craft, Parsons was approached by the Harare International Festival of the Arts (HIFA) to be their Craft and Applied Art Consultant for their Global Quarter””Craft and Design Market. The Festival is an annual multicultural celebration of the best of Zimbabwean arts and culture, while also facilitating collaborative projects with regional and international artists and performers. “This intercultural exchange leads to the development and appreciation of both the Zimbabwean community and the regional and international Festival goers,” says Parsons.  “This exchange works directly in with the mission of the Santa Fe International Folk Art Market. This synchronicity and being intimately involved with craft producers and communities throughout Zimbabwe gives me hope and belief that our united creative spirit will change the world for a better place to be living in.”

To learn more about the Global Quarter””Craft and Design Market of the Harare International Festival of the Arts (http://www.HIFA.co.zw), contact Jane Parsons at

Press about the W. K. Kellogg Intern Program

Article from the Santa Fe New Mexican, “Interns learn to build on art market’s success“.

The Santa Fe International Folk Art Market, a non-profit organization, produces the largest international folk art market in the world, and our success led to Santa Fe’s designation as a UNESCO City of Folk Art.