Santa Fe International Folk Art Market

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Facts from the 2011 Market

The Market is extraordinary in many ways, and while this can’t be expressed fully in statistics, the numbers do tell a compelling story. Here are some details from the 2011 Market:

Artists Participation

The Market had 400 applicants. There were 135 artists from 49 different countries across 6 continents - 4 new countries/ territories including Cambodia, Cameroon, Algeria, and the U.S. Territory of Puerto Rico.

More than half of the artists were first-timers to the Market. 45% of artists were sponsored by non-profits/NGOs or cooperatives; 45% were self-sponsored; and 10% were sponsored by dealers.  54 artists were from cooperatives that represent approximately 20,000 artisans – positively impacting the lives of over 200,000 extended family members.

The Market was able to fully sponsor 20 artists and their interpreters (covering airfare, food, and lodging) through the generosity of individual contributions and private foundations.


20,741 people attended. More than half of attendees (67%) came from outside of Santa Fe from 38 different states and at least 6 foreign countries.  International dignitaries and governmental representatives from the Sultanate of Oman, South Africa, Kyrgyz Republic, Royal Thai Consul, Taiwan and Beijing visited as well.

Artists’ Sales

Artists’ sales increased by 7.6% from the 2010 Market – from $2.1 million to $2.3 million.  The average sales per booth amounted to $17,307.  Artists retain 90% of their sales. Revenues earned support their livelihoods and their families and helps sustain entire communities.

Community Volunteers

A corps of 1,592 dedicated volunteers helped create this event.  Volunteers were involved in nearly every facet of the Market, dedicating over 16,530 of hours of work towards planning, overseeing, and executing artist coordination, hospitality, marketing, events, office assistance, and Market production.  The dollar value of volunteer time dedicated to the 2011 Market is estimated at $747,503.

Economic Impact

Visitors to the Market spent an estimated total of $12,339,349 generating approximately $1.1 million in GRT and lodger’s tax.  GRT from artists’ sales totaled $179,314 paid directly to the State of New Mexico.  We estimate overall economic impact to the City and State from visitors on lodging and additional spending as well as from taxes on artists’ sales at $12.5 million.  Total economic impact of the Market on the region, including contracts and salaries totals $13.8 million!

The Santa Fe International Folk Art Market, a non-profit organization, produces the largest international folk art market in the world, and our success led to Santa Fe’s designation as a UNESCO City of Folk Art.