Santa Fe International Folk Art Market

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July 21, 2010
Market Wrap Up

Hello Market Supporters,

Wow! There is so much to say and to tell you now that the 2010 Market is over, but I thought I should at least share some highlights with you.

This year’s Market saw some wonderful new developments and great success “by the numbers” (these are preliminary figures and subject to change):

  • Collectively, artist sales totaled over $2 million, a 7% increase over last year
  • Attendance is estimated at nearly 25,000, a increase of 6.1%

This year, for the first time, we inaugurated “International Folk Arts Week” in collaboration with the Museum of International Folk Art and many businesses around town.

The week kicked-off with a July 4th opening of a new exhibition Empowering Women: Artisan Cooperatives that Transform Communities.  An exciting panel discussion that day gave voice to women cooperative leaders from places a diverse as Kenya, India and Peru.

The Museum ran some great hands-on education programs took place with kids from northern New Mexico and with the cooperative artists.  Janet Nkubana of Rwanda told me about one young girl who spent close to three hours learning how to make a basket and was very reluctant to leave when the program ended. They made a date to reconnect during the Market on Saturday”¦.

Two-time Pulitzer prize-winning journalist Nicholas Kristof spoke on Wednesday evening to a sell-out crowd at the Lensic – a crowd that included some 80 women representing over forty cooperatives in the front rows of the house.  Kristof’s narratives focused on courageous women around the globe who faced seemingly insurmountable obstacles to their success-including human trafficking, kidnapping, poverty and a lack of educational opportunities.

Thursday night’s Community Meet & Greet with the Artists and concert on the Plaza by TradiSon, a fantastic 5 piece “son” band we brought direct from Havana-broke all attendance records for the Santa Fe Bandstand program.

The Friday night Market Opening Party was attended by over 1,500 eager buyers and partiers.  The Million Hearts for Haiti booth, all proceeds of which are going to Haitian artisan initiatives, was wildly successful-and by the end of the weekend had earned over $32,000. Overall, Friday night buyers spent close to $450,000-supporting artists all the way!

And not least of all, no rain!  Even Mother Nature gave us a break this year with perfect weather.

But as you know, it is the “heart” side of the Market, with an impact that is harder to measure, that creates the memories we all cherish.

The sight, for example, of an artist from Israel having dinner with one from Gaza, as they try to understand how to forge a peaceful future.

Or, knowing that the artists from Swaziland have filled their empty suitcases with shoes, clothes and toothbrushes collected by Santa Feans so that HIV/AIDS orphans in their remote village in Swaziland will be cared for.

Or, hearing “We Shall Overcome” sung in Gujurati by the women of SEWA, a cooperative in India”¦as they shared their experiences with their compatriots from around the world



All of us here at the Market send all of you our warmest thanks for your good thoughts, good cheer, your attendance, your donations–and, in the case of our truly fabulous volunteer corps, 1,600 strong, your great work.  Without Market supporters such as you, the Santa Fe International Folk Art Market would never happen.

Warm regards,

Charlene Cerny

Executive Director

P.S. A letter in yesterday’s New Mexican by Steve Conn said “the organizers and volunteers at the Santa Fe Folk Art Market deserve nothing less than a nomination for a Nobel Peace Prize.”

Awww, we’re honored anyone even entertained such a thought!

(photos courtesy of Laura Chippeaux)

This entry was posted on Wednesday, July 21st, 2010 at 9:35 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

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The Santa Fe International Folk Art Market, a non-profit organization, produces the largest international folk art market in the world, and our success led to Santa Fe’s designation as a UNESCO City of Folk Art.